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Optimizing your Sales by Data Analysis

Posted by on Aug 24, 2016 in Sales | Comments Off on Optimizing your Sales by Data Analysis

The most successful teams who have worked wonders in selling products did not have the best machinery nor the best people but they made the most of what they have to elicit the best results they can get. Sales professionals are at the frontlines of almost any type of business. It comes in many forms too. Some people are sales attendants on physical shops answering customer’s inquiries about certain products and making a pitch so they can be convinced to make a purchase. The internet has also brought in a new form of selling which is through social media and other online platforms. The traditional or classic form of field sales still exists today and remains to be one of the biggest generators of sales revenue. The question now that every sales team wants answered is how to best boost your numbers without spending more.

With the coming of new technology termed as sales optimisation systems, teams of sales professionals can now easily create a way to collect valuable data for sales analysis. The most common questions that need to be answered are “what type of customers will most likely buy our product”, “Where do we find these types of customers?” and “what approach is most effective on these types of customers?” With a system designed to collect data systematically the only thing left to do is to collect the answers to these questions.


Data analysis is a critical part of the research process which has been used for decades in various disciplines to guide experts in making decisions. Data analysis is a more systematic approach at learning from experience. In life you use past experiences to make decisions in the present. Data analysis is no different but if you do not have a systematic way of drawing a conclusion from hundreds or even thousands of sales interactions then all your efforts would be like an aimless shot in the dark. Data analysis employs statistical tools to ensure the accuracy of conclusions being drawn from the process.

Even before the coming of the computer age, data analysis has been employed to determine customer characteristics which would guide sales professionals on how to best position their products. Manual spreadsheets, ledgers, survey forms and questionnaires are the most commonly used means to collect and gather data from customers. Today much software is available to automate the whole process. With the use of a sales team software, sales professionals can now conveniently record data and make it readily available for analysis.

Every single sales interaction is an opportunity for the sales professional and the organization to improve. To speed up this process the organization or the team must ensure that every piece of data obtained from these interactions must be recorded and analyzed. Data that is not collected cannot be used for analysis and data collected but not analyzed offers no use at all. Most of the time, the answers to the most puzzling questions you have are right in front of you.

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Common Mistakes with Sales Team Territory Mapping

Posted by on Aug 24, 2016 in Sales | Comments Off on Common Mistakes with Sales Team Territory Mapping

When you are trying to get a sales team to help you with territory mapping then here are the common mistakes that you need to know so that you will be able to avoid them before you even start getting some service.

So if in the event you already have a sales team for territory mapping then the first mistake that you need to check is if you are using spreadsheets in managing your people to hit sales targets. Well there is actually nothing wrong in using spreadsheets, it just lacks some factors that will be able to make you see the bigger picture of what is happening since it is less likely for you to see if there are any mistakes in the data that is being input on the spreadsheet, since it does not have any way for you to trace when changes are made.

Then, another mistake that you really need to avoid when you have a dedicated team for sales territory mapping is when the sales people are not focused on your customers, like their needs and what not, but instead you are focusing the sales strategies on you as the seller. It is actually a mistake when your sales team is focusing on you as the seller to make your business known instead of focusing on how the customers can benefit from your services or products. One important thing about it is that you need your target customers to know that they are the important ones, like they are being heard so that they will value your company.


Also, another mistake is that if you actually do not get help from third party sales territory mapping experts since you will commit mistakes if you will try to pull off a one man show since there are a lot of things with sales that you actually need to focus so that you will not lose your chance to be able to make a sale. That is why you need to make sure that you will be able to get a highly reputable third party sales team for territory mapping who can provide you territory maps software.

And then one of the most crucial mistakes that you need to avoid is when you are under servicing or over servicing your customers in different areas where your business is present. One thing with under servicing your customers is that you will not be able to provide them enough service that they deserve which would result to a lower rate of customer satisfaction. Now when it comes to over servicing your customers, that is still a mistake since you will be encountering demanding customers and with the over servicing factor, you will tend to spend more to be able to serve your customers when in fact, in reality, it is already over servicing.

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